{"id":28182,"date":"2022-04-11T16:58:39","date_gmt":"2022-04-11T14:58:39","guid":{"rendered":"https:\/\/arhitekta.co.rs\/en\/?p=28182"},"modified":"2023-11-04T23:01:46","modified_gmt":"2023-11-04T22:01:46","slug":"zero-house-project-the-architect-the-consumer-and-the-investor-on-the-same-team","status":"publish","type":"post","link":"https:\/\/arhitekta.co.rs\/en\/serbian-architecture\/zero-house-project-the-architect-the-consumer-and-the-investor-on-the-same-team\/","title":{"rendered":"ZERO HOUSE PROJECT: The architect, the consumer & the investor on the same team"},"content":{"rendered":"
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“Zero House” is the first entirely passive urban villa in Belgrade created as a result of the harmonious collaboration between architect Vladimir Lojanica and investors Maja and Sa\u0161a Macanovi\u0107. It should be noted that this isn\u2019t the usual shared work between opposing factions, because, in this case, the architect and the clients speak the same language.<\/h4><\/div><\/div><\/div>\n

Name of object<\/strong>: Passive house \u2013 \u2018\u2019ZERO ENERGY\u2019\u2019, family villa
\nLocation:<\/strong> Belgrade
\nInvestor:<\/strong> Maja & Sa\u0161a Macanovi\u0107
\nAuthors of the project:<\/strong> Vladimir Lojanica & Sa\u0161a Macanovi\u0107
\nYear of planning:<\/strong> 2017
\nYear of construction:<\/strong> 2019
\nBuilding area<\/strong>: 845 m\u00b2
\nTotal floor area:<\/strong> Su+P
\nDocumentation:<\/strong> Vladimir Lojanica \/ Proaspekt d.o.o.
\nContractors:<\/strong> ZOP, Alucommerce, Termotim, \u0160iping<\/p><\/blockquote><\/div><\/div><\/div>\n

MODERN ARCHITECTURE IN SERBIA ISN\u2019T GOOD ENOUGH?<\/strong><\/h4>\n

If you take a look around you and observe a couple of public surveys, or if you have an exchange of oppinions and ideas with your non-architect friends, you will reach the same conclusion \u2013 the tastes of the experts and the public are diameterally different. Should we dare put people in certain categories, regarding this problem, we would easily pick out three dominant groups \u2013 the investors, the consumers and the architects. Profit is the most important thing to the financiers, while, on the other hand, consumers fantasize about their ideal personal space, but they agree to an uncostly solution due to financial limitations.<\/div><\/div><\/div>\n

What about the architects? They quietly observe the capitalist phenomenon of investor architecture from their corner and they feel powerless. Much alike the three islands in the Atlantic ocean, among which ships and aeroplanes disappear misteriously, there are three \u2019\u2019tribes\u2019\u2019 deprived of the possibility of understanding, among which every wish and need is lost. Just like real tribes, these comunities are also isolated, they are composed of like-minded individuals and each one of them possesses their own language. They are oblivious of their neighbors, and, should they find out about them, they consider them enemies.<\/p>\n

Without the intention of pointing the finger at any of the stated groups, a question arises: Can architecture become better if we all communicate better?<\/strong><\/div><\/div><\/div>\n

It\u2019s no secret that in ex Yugoslavia exists the dishonorable tradition of a shallow collaboration between architects and clients<\/strong>.<\/p>\n

Even though many changes have happened over the years, it seems that the general public isn\u2019t ready yet to accept contemporary architecture. The most populous \u2018\u2019tribe\u2019\u2019 owns the collective taste of the population, which is, in an enormous way, \u2018\u2019used to\u2019\u2019 the aesthetic defined according to the regional architectural identity. A significantly smaller group is composed of investors who speak the language of the market, thus, material worth to them is the criterion of the entire design.<\/p>\n

The third island is inhabited by architects aware of the clear message that travels from the neighboring islands \u2013 there is definitely a misunderstanding of the context brought by contemporary architecture.<\/p>\n

Perhaps the public isn\u2019t informed and educated enough on the current movements? Does the key to solving the problem lie in mutual cooperation? How ready are we to understand each other?<\/div><\/div><\/div>\n

Even though we cannot be commended on our role as architects in construction, nor on the quality of accomplished projects, there will always be exceptions \u2013 bright examples of domestic architecture. One of them is the Zero Energy House<\/strong> project, showcased at this year\u2019s Salon of Architecture in Belgrade, where it was awarded the Grand Prix in the category for architecture. We live in pretentious times, where adjectives like \u2018\u2019first\u2019\u2019, \u2018\u2019best\u2019\u2019, \u2018\u2019unique\u2019\u2019 and \u2018\u2019one-of-a-kind\u2019\u2019 are oftentimes loosely used for the purpose of marketing. In front of you is actually the first project of an urban villa that is completely successful in the field of energetic efficiency in Serbia.<\/strong><\/p>\n

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